Program

Welcome speech

Event marketing: acquisition, influence and new communication levers

Breaking barriers: rethinking events for total inclusion

Becoming an exhibitor or organizing your own event: the advertiser's dilemma?

Loft Particulier

9:30 AM10:10 AM

Event management software: a key lever to stand out and achieve your goals?

9:30 AM10:10 AM

From viewers to actors: the art of engaging your audience with live video

9:30 AM10:10 AM

Post-event: how to keep your audience engaged?

9:30 AM10:10 AM

Rebooking: building exhibitor loyalty and optimizing sales

10:15 AM10:45 AM

Immersive experiences and storytelling: creating unforgettable emotions

11:45 AM12:25 PM

The science of engagement

12:30 PM1:00 PM

The end of hype: how AI performs (or doesn't) in the event industry

reducing your carbon footprint without increasing your event budget: they did it!

How to influence your audience by telling the right story

Creating value: new business models in the event industry

Cross-department collaboration: what levers are available to venue managers?

Event management software: a key lever to stand out and achieve your goals?

Loft Particulier

From event to media: no more boundaries

Behind the scenes of the Olympics: learning from the best

Official closing