What if the event became a media in its own right?
In this participative and collaborative workshop, we will explore the increasing number of connections between these two worlds.
Together, we will discuss the similarities, complementarities, and economic models between events and media, to understand how the levers of one can enrich the strategy of the other.
The workshop will be punctuated by the inspiring feedback from Victor Berthon, Chief Digital & Data Officer of the Sommet de l’Élevage, who launched Le Comptoir des Éleveurs: an event-driven media designed to extend the experience, engage a community throughout the year, and promote content created around the show.
A session to share, think together and leave with concrete ideas to evolve your event strategy at a time when the boundaries between content, community and event are constantly blurring.
The speakers
They will share their experience on the Paris Event Forum stage.
