Already registered? Log in now to personalize your experience!
Description
With more volatile audiences, an ever-growing number of channels, and increasing pressure on ROI, event marketing must constantly evolve.
High-performing social ads, ambassador activation, B2B influencer campaigns, snackable or immersive content, segmented CRM, automation, visitor onboarding funnels…
There’s no shortage of new levers — but which ones truly make a difference?
Two major trade show organizers will share their best practices:
- Strategies to consistently attract more qualified visitors
- Their approach to building long-term community engagement
- The tools and tactics they use to maximize reach and conversion
The speakers
They will share their experience on the Paris Event Forum stage.
