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Description
Should you sponsor an existing event, speak at one, or create your own format? For many brands, the decision isn’t straightforward — especially without a clearly defined event strategy.
In this session, two marketing professionals will share hands-on insights into how they balance visibility, engagement, and ROI. Based on real-life examples, they’ll discuss the key factors that guide their choices:
• Which format fits which business objective?
• When to take full ownership vs. leverage third-party events?
• What resources are needed — and what common pitfalls to avoid?
The speakers
They will share their experience on the Paris Event Forum stage.
