From viewers to actors: the art of engaging your audience with live video
Jun 24, 2025 — 09:30 am - 10:00 AMLoft Edition
Description
In this feedback session, Sparkup and creative agency White Mirror look back on the production of La Grande Dictée pour le Climat — an interactive live event organized in support of Team for the Planet and the fight for our planet.
A concrete behind-the-scenes account of an extraordinary event that brought together over 20,000 online participants and raised €100,000 for the climate cause.
How do you successfully deliver a large-scale online event? How do you rally your community and spark real momentum? And above all: what key lessons can you take away for your future live events?
👉 A practical discussion to learn how to harness the power of live video and create unforgettable video-driven event experiences.



