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Description
Today, events can no longer simply inform or gather people: they must leave a lasting impression. This plenary session explores the elements of immersion and storytelling as strategic levers to strengthen the emotional impact of your events.
What do we really mean by "immersive experience"? How can storytelling enhance an event concept?
Beyond technologies and "wow" effects, it's about creating meaning, engagement and memorability.
Our speakers, seasoned organizers and experience experts, will share concrete examples of immersive setups that have transformed the relationship between visitors and the event's brand.
They will reveal the behind-the-scenes of their strategies, their creative decisions and the measured returns in terms of attention, interaction and loyalty.
An inspiring session for those who want to rethink the design of their events as real stories to be lived.
The speakers
They will share their experience on the Paris Event Forum stage.
